Your sales team for the Balkans, the Middle East and Africa.

SV Power Consulting represents manufacturers of insulators, power cables and grid equipment. Handling local access, relationships and the full commercial process, while you keep control of production and delivery.

Western Balkans, Middle East, Africa

A commercial sales agency

We are a Serbia-based commercial representation agency. We connect international electrical equipment manufacturers with utilities, EPC contractors and infrastructure projects across the Western Balkans, the Middle East and Africa.

We are sales agents. We find qualified opportunities, build relationships with technical and procurement decision-makers, support vendor qualification, and manage the sales process from first contact through contract award. Production, technical compliance and delivery stay with you.

  • 01You keep full control of production, technical compliance and delivery.
  • 02We provide local market access, decision-maker relationships and hands-on sales execution.
  • 03One regional team covers market strategy, sales execution and technical support together.

Where we operate

Demand for power equipment is real across these markets, but access is fragmented, technical and relationship-driven. That is where we come in.

Western Balkans

Local access & tender visibility
  • Grid modernization and EU-aligned procurement
  • Small, fragmented markets where local access materially improves coverage
  • Utility, EPC, OEM and tender-led buying processes

Middle East

Large T&D and substation programs
  • Rapid electricity-demand growth and sustained transmission investment
  • Heat, dust and coastal conditions reward reliable, tested products
  • Strong role for approved vendors and local commercial partners

Africa

Electrification and partner-led routes
  • Major electrification and transmission/distribution expansion
  • North Africa is commercially accessible; other markets entered via partners
  • Responsive supplier support is critical for distributors and utilities

What we represent

Our current focus spans three product categories, backed by a team covering market strategy, sales execution and technical support.

Insulators

High-voltage insulators for transmission and distribution networks, matched to utility technical specifications and tender requirements.

Power & Distribution Cables

Underground and overhead power and distribution cables for utility, industrial and infrastructure projects.

Grid Testing & Monitoring Equipment

Instruments and systems for grid testing, monitoring and diagnostics, supporting modernization and reliability programs.

How we build a qualified pipeline

A practical workflow from market selection to local follow-up and order support.

01

Prioritize

Products, countries, standards and ideal buyer profiles.

02

Map

Utilities, EPCs, OEMs, distributors and decision-makers.

03

Engage

Email, LinkedIn, calls, introductions and meetings.

04

Qualify

Projects, vendor registration, tenders and technical fit.

05

Advance

Commercial follow-up, local partners and order support.

The team

Two international sales profiles and one power systems specialist close to the Serbian grid market.

NM

Nemanja Mihajlović

International Market Development

MSc in Economics. B2B sales development and market research across EMEA, currently developing Middle East and North Africa markets.

DK

Dimitrije Kitanović

International Sales & Partnerships

MSc in Economics. Full-cycle international B2B sales across Balkan and North African markets. Middle East experience and market research.

AA

Aleksa Alagić

Power Systems & Technical Advisor

PhD researcher specialized in power systems equipment. Has worked with the largest Serbian power companies.

How we work with you

Two ways to engage, depending on how deeply you want us involved in your market. We agree the scope, territory and commercial terms with each partner individually.

Model 1

Exclusive representation

Under an exclusive agreement we represent you for the agreed products and territories, and do not represent competing manufacturers in the same product category. This lets us commit our time, network and resources to genuinely developing the market for you.

What we take on

  • Using our existing industry contacts and network to identify and approach potential customers and partners
  • Actively developing relationships with utilities, EPC contractors, distributors and other relevant organizations
  • Monitoring and identifying relevant tenders and projects, including opportunities you have not already spotted
  • Supporting vendor registration, qualification, documentation and the complete tender process
  • Ongoing commercial and technical communication with potential customers
  • Taking part in initial customer meetings and leading the first stages of business discussions where appropriate
  • Representing you at relevant industry exhibitions and events
  • Ongoing support during execution, including urgent and time-sensitive tender support
  • Regular market research and shared market intelligence
  • Monthly or quarterly KPIs agreed with you, with progress reporting
  • Joint planning for the development of the agreed markets
Commercially, this works either as a monthly or quarterly retainer covering the dedicated resources and market-development work plus a commission on successful sales, or as a success fee per relevant tender or qualified opportunity we identify and develop, alongside an agreed commission structure.
Model 2

Non-exclusive tender support

Alternatively, we can work on a non-exclusive basis. We retain the right to represent other manufacturers of similar products, so the scope is narrower and focused specifically on tender identification and basic tender support.

What this covers

  • We primarily monitor and identify relevant tenders
  • We support the tender process where appropriate
  • No agreed monthly or quarterly KPIs
  • We are not expected to actively develop direct customer relationships on your behalf
  • We do not commit our private industry contacts to this work
  • Not the same level of dedicated market development and continuous support as under an exclusive agreement
A lighter way to test a market before committing to exclusive representation.

Our responsibilities

  • Market research, account mapping and prioritization
  • Prospecting, introductions, meetings and follow-up
  • Local partner and distributor search
  • Tender, project and vendor-registration support
  • Commercial coordination through the sales cycle

Your responsibilities

  • Product catalogue, certificates and references
  • Pricing, export terms, quotations and samples
  • Technical support for qualified opportunities
  • Agreed territory and commission structure
  • Reliable production, delivery and after-sales support

Start a conversation

Tell us about your product and target markets. We'll follow up with next steps.

Location
Belgrade, Serbia
Email us